"Kamala is for they/them, President Trump is for you" were a series of political advertisements commissioned by Republican Party nominee Donald Trump's campaign to attack Kamala Harris during the 2024 United States presidential election. The ads feature excerpts from an interview that Harris gave to National Center for Transgender Equality Action Fund's Mara Keisling, where Harris supported tax-funded gender-affirming surgery for prisoners. Each ad's kicker was "Kamala is for they/them, President Trump is for you." [1]
In Summary, the “they/ them” ad used against Kamala Harris had significant funding behind it and was aired heavily throughout the 2024 election cycle. According to evidence, the Ad is likely to have swayed the vote by a small margin with potentially increasing voter turnout among republicans. Despite trans rights not being a top issue among voters, and most Americans generally agreeing with anti-discrimination and medical access for transgender individuals, the ad was able to capitalize on more contentious trans issues such as transgender athletes playing in the sport that aligns with their gender identity.